Since the late 1990’s, Search Engine Optimization has been divided into two categories: “black hat” and “white hat”. Some people may think SEO is SEO, but when searching for the right online marketing solution for your company, it’s important to know that black hat and white hat SEO are vastly different in terms of results.
Black hat SEO is considered to be an unethical practice, as it does not follow search engine guidelines. This form of SEO involves using tactics such as keyword stuffing, invisible text and link spamming to get your website among the top rankings of Search Engine Result Pages (SERPs) as fast as possible. However, using this form of SEO has its consequences. Although your website will reach the top results fairly quickly, bots known as spiders can quickly define that you have used unfair tactics in order to attain a high ranking on SERPs and your website will likely be penalized with a much lower ranking, or possibly even banned from the search engine.
White hat SEO is otherwise known as “ethical SEO”, and is what we at Local Results Marketing have to offer. Websites that are optimized with white hat SEO follow all search engine rules and policies, and are generally designed to impress a human audience rather than reaching the top page rankings with irrelevant or invisible keywords.
Using tactics that search engines allow will not only ensure that your website will reach the top rankings of SERPs, but also that it will remain among the top rankings.
