The world is rapidly changing and technology is paving new pathways for business’ to succeed more than ever. This is surprising considering that an astonishing 53% of small business’ don’t even have a website. This is in the wake of Google and most importantly the consumer already moving on to mobile. As of April 21st, 2015 Google made changes to it’s search algorithm that favors mobile-friendly websites over any other website over mobile searches. If you’re one of the 47% that do have a website is it even mobile-friendly? The ever-changing landscape of internet marketing means the constant need to adapt to changing strategies and techniques. Considering that 78% of local mobile searches result in offline purchases, if you’re a small business or shop owner mobile optimization is something you must be taking advantage of.
It is 2015 and the old-school marketing companies that have dominated for decades are going to be forced to adapt or make room for the new-age marketing companies that are forever going to change the marketing landscape.
